JustinLee.sg

I was thinking just now about business and how it runs. Basically, a business simply contains 3 things.

1 – Providing (a) service(s)
Be it a product, a way to do things, creating applications, and so on, everything is based on providing a service. That’s what the main business runs on, and depends on.

2 – Creating Awareness
You have to make known of what your business does, and let people know it’s benefits and how it is different from others and so on. This in it’s way is to create awareness, or advertising, or social networking, or whatever you call it. It basically boils down to creating awareness for your business.

3 – Innovation
As mentioned above, you need to let people know how your service is different from others. Therefore you’ll need to innovate, and come out with something unique for your “service”. Why I put this last is because innovation in itself is quite difficult to achieve, and it requires someone of certain calibre to handle it. Most businesses do not have that calibre. But they still fulfill the first 2 criterias on business.

These are just my thoughts on business, as I was talking to a friend. I don’t study business or marketing or what have you, so I might be wrong, or this might be extremely obvious to everyone, but I just find it quite interesting that every business must at least fulfill 2 of the criterias.

Do you guys have any thoughts on this? Feel free to comment.