The new HP Global Design Center was opened in Singapore last week (3rd November). Located at 138 Depot Road, it’s the first of its kind that will be responsible for the design and development of inkjet and web solutions products that will be used worldwide. Based in Singapore, the center will ensure that HP’s industry leading designs are build to not only address the unique demands of Asia-Pacific but also cater to customers around the world. The HP Global Design Center is organized in 5 areas – User Experience Design, Interaction Design, Industrial Design, Visual Design, and Customer Education.
I’ve always emphasized on user experience and the need to educate both sides – education to the upper management about the need for great user experience, and the lower management to learn best practices creating great user experience. It is my hope that with this center and the attraction of more talents in this region, the awareness of design and experience will slowly gain traction in Singapore.