Channel E, Panasonic’s Corporate Social Responsibility (CSR) initiative to show their commitment to the environment, is giving you the opportunity to become Panasonic’s Environmental Journalist or Photo Journalist. The new eco campaign articulates Panasonic’s vision that people should inculcate green habits and lead a more environmentally friendly lifestyle. The campaign aims to raise awareness of environmental issues while incorporating ASEAN fans’ eco-friendly messages.
Panasonic’s Environmental Journalist
If you want to make a difference to the environment and help spread the message to everyone, here’s your chance with Panasonic’s Channel E. Just submit a 10-30 second video telling Panasonic your commitment to the environment, and you’ll be able to get a 6 weeks contract to host Channel E, create two informative pieces on the environment per week, and a Panasonic HDC-HS900 camcorder plus SGD$2,000 cash.
Panasonic’s Photo Journalist
Make a difference by capturing an image that is either beautiful or threatening to the planet. Show everyone what you’re fighting for to save the environment, or show the horrors that are destroying our environment every little bit. Just submit your photos and you’ll be able to get a 6 week contract with Panasonic submitting 2 photos per week with captions on the environment, and a Panasonic DMC-LX5 camera plus SGD$500 cash.
The three-month Channel E campaign runs from March to June 2011.