Sony recently announced and showcased their newest augmented reality technology, SmartAR, at the Sony Building in Ginza (Tokyo) and some of the possibilities to create rich virtual environments with no markers at all. What makes this unique over other AR implementations is it doesn’t need any markers to create a virtual environment, just any surface will do. A combination of AR, object-tracking, and maybe even facial recognition.
This video shows some of the possibilities of SmartAR by Sony using the Sony Ericsson Xperia arc phone.
I hope they release the SDK for everyone to use it. It will create an even more immersive experience in the future, for interactive digital marketing and media, games, and many other possibilities.
What do you think? Possibilities? Amazing?