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Singaporean’s Online Social Behaviour in 2011

Experian has released their analysis of web searches by Singapore Internet users in 2011, providing interesting insights into Singaporean social habits online. There are some interesting findings in 5 different areas.

Social media
  • Facebook continues to be the most popular social media platform with website traffic of almost 32 per cent.
  • YouTube peaked at second place with almost 21 per cent share of visits.
  • Followed by the increasing popularity of Google+ at almost 16 per cent, up from 1.2 per cent in August 2011.
  • Microblogging and community forums such as Twitter and Singapore HardwareZone Community are also gaining ground in the category with a combined website traffic of 6.67 per cent.
Shopping
  • UK fashion brand ASOS has surfaced as the top website at 13.22 per cent share of visits in the fashion and lifestyle category
  • Forever 21 only has 4.03 per cent share which has a physical store in Singapore.
  • Love Bonito, which claims the title of most popular Singapore blog shop, has a visit share of 2.89 per cent in the category.
Group-buying sites
  • Groupon Singapore and Deal.com.sg are the top two deals aggregators, accounting for 35.25 per cent of website traffic of sub-category rewards and directories.
Electronics
Celebrity and music
  • Singaporeans prove to be unwavering fans of K-Pop as clearly shown by 65.49 per cent combined share of visits on the following websites within the Music Band and Artists category: Entertainment on xinmsn, AllKPOP.com and Wonderful Generation, resonating the popularity of the Korean boy and girl bands’ concerts held in Singapore last year.
  • Celebrity websites in Singapore are dominated by the K-pop fan community as well. One of these websites is Soshified.com with 50.37 per cent share of visits.

About Justin Lee

2 comments

  1. That pretty good news so far for social network admins. Social behavior has increasing which makes very positive affect on social people. Thanks and keep continue pretty sharing.

  2. Thanks for sharing – useful data.

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