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HTC Mobile World Congress 2012 Press Conference Summary

A summary of the HTC Mobile Word Congress 2012 Press Conference on 27th February 2012 at 4:00am SGT.

Peter Chou:
“You each have your own memory, interest and relationship that define who you are.”
“They’re key to how we live as people and go through our lives. Many of these moments are often captured by photos.”
“You want a phone… that makes you say, ‘Wow, this is the one!'”

Photo from The Verge - Do you see M1 and SingTel? Where's StarHub?

HTC One Series

  • HTC’s new flagship phone line
  • One phone, one camera
  • HTC One will launch globally in starting from April 2012, 144 mobile operators, the largest HTC launch yet

HTC Sense 4

  • Key changes – amazing camera and authentic sound
  • Taking photos is the number 2 thing people use their phone, behind making a phone call
  • ImageSense – “improves every part of the camera: the lens, the sensor, software, UI.”
    • Video and still capture buttons are next to each other (no more mode switching) – “Shoot photos, shoot video, don’t think about it, just do it!”
    • 0.7 second startup time for camera app, 0.2 second autofocus
    • “super-fast” burst mode – hold down the shutter button
    • f/2.0 lens with 44% more light than f/2.4 lenses
    • HTC One sensor has bigger pixels that collect more light than smaller pixels
    • ImageSense gauges how far away the subject is and automatically adjusts the flash strength to give you perfect flash every time
    • Better HDR and image correction than the iPhone 4S HDR
    • Shoot video and photos at the same time –  while you’re shooting HD video all you have to do is tap the shutter button
    • Take still pics of the video you already recorded
  • Dropbox cloud storage service into Sense 4 – buy a HTC One, get 25GB for 2 years
  • Media Link to share photos and videos on a TV
    • Three-finger swipe up on the screen sends any photo or video you’re looking at on the phone to the nearest Media Link-connected TV
    • Media Link supports dual-display or mirror mode
  • Beats Audio Enhancements
    • Beats-integrated experience in all music, any song, whether it is a local song or a stream on the internet
    • Movies, games, anything that makes noise on your phone
  • HTC Sync
    • connect HTC One to your PC one time, wifi-sync enabled, sync wirelessly
    • iTunes playlists and others will sync just fine
  • HTC Music Hub
    • Download your favorite music app into the HTC Music Hub, integrate and customize it.
    • Wireless clip that plugs right into the car stereo
    • hook up cars with HTC One device for internet radio

HTC One X (high-end)

  • Nvidia quad-core Tegra 3
  • Qualcomm Snapdragon LTE version with Qualcomm Snapdragon S4
  • 4.7-inch Super LCD display, 720p resolution
  • polycarbonate body – a consistent color throughout – rugged and light
  • 3D Gorilla Glass – the glass “curves and flows over the edge” (sounds like what Nokia and Huawei are doing)

HTC One S (mid-range)

  • Same as HTC One X except it’s made out of aluminum unibody and smaller
  • Microarc oxidation – treatment to the aluminum in a plasma field, turn it into a ceramic, 4 times harder than a typical anodized part
  • Scratch resitant finish
  • Gradient anodized finish – color gradient across the length of the phone

HTC One V (low-end)

  • top design of HTC to a broad audience
  • simple, iconic, and approachable
  • near identical to the HTC Legend design, with the chin

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