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Apple’s The New iPad Launch Event Summary

This is a summary of what was covered at the Apple’s The New iPad Launch event on 8th March 2012 2am Singapore Time.

Apple Updates:

  • PC devices made up 76% of Apple’s revenues
  • Sold an astonishing 315 million ​devices through last year, 62 million in Q4 2011.


  • Siri in Japanese is a part of iOS 5.1
  • Available today
  • Rolling it out in Japan over the next few weeks.

App Store:

  • 585,000 apps
  • 25 billion apps downloaded
  • 25 billionth app was downloaded in China


  • 100 million iCloud
  • iTunes in the cloud now supports movies

Apple TV

  • movies and TV shows now​ support 1080p with a “streamlined new user interface”
  • iTunes playlists from iCloud
  • access to movies already purchased in iCloud
  • iTunes Match support
  • Photo stream support
  • Apple TV retains the same low price of $99, available from 16th March 2012


  • 15.4m in the last quarter alone
  • Favourite for e-mail, web-surfing, e-reading, gaming.
  • 200k+ over custom apps specifically for iPad

The New iPad

  • Retina Display – 2048 x 1536 pixels
    • 3.1 million pixels, 264 ppi
    • 44 % greater color saturation
  • A5X chip – quad core graphics
    • Compared to Tegra 3, Apple says the A5 is “twice as fast” and the A5X offers “four times the​ performance”
    • dual-core CPU
  • iSight camera – 5-megapixel backside illuminated sensor on the back, 5-element lens, hybrid IR filter, and ISP built into ​the A5X chip.
    • Advanced optics with IR filter
    • Autofocus and white balance
    • Face detection
    • 1080p HD video recording
    • Video Stablization
    • Temporal noise reduction
  • Voice dictation
    • Supports US English, British, Australian, French, German and Japanese
  • 4G LTE
    • supports HSPA+ for up to 21Mbps, DC-HSDPA at 42Mbps, LTE at 73Mbps
    • 3G World Ready
    • personal hotspot
  • Battery Life
    •  same 10 hours of battery life, and 4G is 9 hours.
  • 9.4mm thin, weighing 1.4lbs
  • Wifi – $499 for 16GB, $599 for 32GB, $699 for 64GB
  • Wifi + 4G – $629 for 16GB, $729 for 32GB and $829 for 64GB
  • Launching March 16th 2012
    • United States, Canada, United Kingdom, France, Germany, Switzerland, Japan, Hong Kong, Singapore, Australia
  • Launching March 23rd 2012
    • Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Spain, Sweden
  • Exclusive games/apps
    • Sky Gamblers from Namco
    • SketchBook Ink from Autodesk
    • Infinity Blade: Dungeons from Epic Games
    • iWork updated
    • Garage Band ($4.99) – Smart Strings, Note editor, iCloud, Sharing (
    • iMovie ($4.99) – storyboards and new editing tools
    • iPhoto ($4.99) – Smart Browsing, Multi-touch editing, Professional Quality Effects, Brushes, Photo Beaming, Photo Journals, 19-megapixel photos

iPad 2 price updates

  • 16GB Wifi iPad 2 at $399, Wifi + 3G at $529

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