The communications and branding strategy is an acknowledgement of the many changes in technology and consumer behaviour that have taken place in recent years. The new theme conveys LG’s consumer focused goals to inspire, empower and make consumers smile.
“It’s All Possible” consolidates LG’s brand affinity and it is the singular global voice for LG to offer a consistent brand experience across all customer touch points including TV, print, outdoor and digital media. Instead of replacing LG’s famous “Life’s Good” identity, it serves to complement and strengthen the branding, where with LG, “It’s All Possible”.
“Our new brand identity and communications campaign will encourage audiences to see LG as a force for positive change, not only a manufacturer,” said Ki-wan Kim, executive vice president and global marketing officer of LG Electronics. We certainly look forward to more great products from LG.
1st August 2013 marks the debut of the new LG brand identity, “It’s All Possible”, starting with a video displayed on LG’s electronic billboard in New York’s Times Square, and also on LG’s website www.LG.com. Come 7th August 2013, you will get to see the theme most prominently during the LG G2 smartphone launch.