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Always losing things? iCookie Anti-Loss Tracker might be what you need

tl;dr – Small, light, slim, slick and stylish chic design and good battery life (~1 year) compared to other similar products. Works as advertised, however the buzzer is soft. Great for people who keep losing their keys, wallets, etc. Retailing at USD39.

iCookie is a small coin size Bluetooth 4.0 Anti-Loss Tracker device that measures at 33.94 x 31.2 x 7.7 mm, making it small and light enough to attach to your valuables like your bag, cardholder, dog or simply use it as a keychain. It is also rather simple to set up iCooke on both iOS and Android smart phones through Bluetooth, just like any other IoT and wearable devices in the market.

How does it stack up with the rest of the competition like VTag, Tile, StickNFind, and HipKey?

Why use Anti-Loss Trackers?

Have you lost a phone, a wallet, misplaced your keys, or just can’t find your valuables? This is one of those situations where you will find it useful when something bad happens, like a security system. I’m one of those people who keep forgetting where I put things, and have lost my wallet and keys more times than I can remember. I attached the iCookie to my keys for a few days, and it has helped me find it several times already.

Features

All these Anti-Loss tracker devices are pretty similar in features, with the “minimum viable product” (MVP) being an alarm that’s connected to your phone in case you lose anything. Features like sounding the alarm to find the device, triggering an alarm once your phone is out of range from the device, last known location, proximity sensing, and various other features comes standard in all these devices, serving its MVP purpose very well. The differentiating factors are really the app usability and the physical device itself.

Device

One of the key benefits about the iCookie is the size. It is one of the smallest full featured Anti-Loss tracker devices I’ve seen in the market, that’s just slightly larger than the Singapore 1 dollar gold coin. This makes it convenient to attach your keys or wallet without adding much bulk.

The iCookie uses a standard CR2032 battery which you can get from any hardware store easily. The battery is supposed to last for a full year with normal usage. The device and battery requires some effort to dismantle and replace, so do be careful when replacing the battery. There is also a battery indicator on the app, but not on the device.

The volume of the alarm is pretty soft, which you’ll probably have difficulty trying to find where the alarm is coming from in noisy areas. Your phone will trigger the alarm on both your phone and the device when you get too far away, so not to worry because your valuables will be in the nearby vicinity.

Mobile App

iCookie mobile app is available on both iOS and Android, which is crucial especially when HipKey (which is the only device that can compare with iCookie) is only available available on iOS. The app is also pretty straight forward at setting up your phone with the iCookie device, with several features as mentioned above. There are much stability and improvements to be made with the app, but it works decently well.

One of the bad things about these trackers is whenever you leave the keys on your desk in the office while you’re walking around having meetings, your phone keeps losing connecting to the device and starts beeping and vibrating, resulting in battery drain – anywhere from 15% – 25% additional loss. Of course, the iCookie app has thought through this scenario. There is option to select silent zones in the settings so that when you’re in the office or at home, the alarm will not trigger while the CALL feature still works.

One of the cool things about the iCookie app is the ability for 2 way sounding, i.e. if you lose your phone but you have your iCookie, you can trigger the alarm on your phone too. However, there’s a caveat. If your phone is on vibrate or silent mode, there won’t be any sound. This is probably a simple fix from the app to allow the alarm sound to be turned on even in vibrate/silent mode.

Summary

iCookie is a decent Anti-Loss Tracker device that’s small, compact and useful when you need it.

Advantages

  •  Small, easy to attach to practically any valuables
  • Replaceable battery CR2032 that can be bought off the shelf
  • Simple mobile app to set up and get started

Disadvantages

  • Battery isn’t easy to replace
  • Soft alarm on the device

Verdict: Get the iCookie if you always lose/misplace your keys and use Android. Otherwise, I might wait till next year for this “loss detection” space to mature, especially in the mobile app side of things.

Review Overview

Device (Size, Features, Battery) - 75%
Mobile App (Ease, Useful, Maturity) - 50%

63%

Small, light, slim, slick and stylish chic design and good battery life (~1 year) compared to other similar products. Works as advertised, however the buzzer is soft. Great for people who keep losing their keys, wallets, etc. Retailing at USD39.

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