Here are 6 tips for brands and businesses to make a great Facebook Page using the new Facebook Timeline.
Facebook has released a new design for Pages. The new Pages let businesses and organizations better share their story and connect with people through a similar set of tools to those in timeline, the new profile design announced in Sept. 2011.
Through the new cover photo and Page timeline, the redesigned Pages let businesses and organizations better express their identity and story. New features like pinned posts keep important stories at the top of a Page timeline for up to seven days. The new admin panel makes it easy for Page administrators to track their performance and to respond to private messages from people.
The switch to the new design will happen on 30th March 2012, and you can preview the new design to get started on customizations before the switch.
Facebook also announced offers and new placements for premium advertising and Sponsored Stories.
Experian has released their analysis of web searches by Singapore Internet users in 2011, providing interesting insights into Singaporean social habits online. There are some interesting findings in 5 different areas.
- Facebook continues to be the most popular social media platform with website traffic of almost 32 per cent.
- YouTube peaked at second place with almost 21 per cent share of visits.
- Followed by the increasing popularity of Google+ at almost 16 per cent, up from 1.2 per cent in August 2011.
- Microblogging and community forums such as Twitter and Singapore HardwareZone Community are also gaining ground in the category with a combined website traffic of 6.67 per cent.
- UK fashion brand ASOS has surfaced as the top website at 13.22 per cent share of visits in the fashion and lifestyle category
- Forever 21 only has 4.03 per cent share which has a physical store in Singapore.
- Love Bonito, which claims the title of most popular Singapore blog shop, has a visit share of 2.89 per cent in the category.
- Groupon Singapore and Deal.com.sg are the top two deals aggregators, accounting for 35.25 per cent of website traffic of sub-category rewards and directories.
- Apple remains the top website Singaporeans go to with 18 per cent share of visits.
- Other top websites in this category include Gizmodo, Sony Singapore and Samsung Singapore.
Celebrity and music
- Singaporeans prove to be unwavering fans of K-Pop as clearly shown by 65.49 per cent combined share of visits on the following websites within the Music Band and Artists category: Entertainment on xinmsn, AllKPOP.com and Wonderful Generation, resonating the popularity of the Korean boy and girl bands’ concerts held in Singapore last year.
- Celebrity websites in Singapore are dominated by the K-pop fan community as well. One of these websites is Soshified.com with 50.37 per cent share of visits.
Understanding Singaporeans’ Social Behaviour Online
In 2011, Singapore Internet users favoured social media, online shopping and auction sites as well as Korean pop entertainment
Singapore, 13 February 2012 – Experian® Hitwise®, a leading online competitive intelligence service, has released an analysis of web searches by Singapore Internet users in 2011, providing interesting insights into Singaporean social habits online.
“The insights that marketers can gain from local web search patterns are extremely valuable to identify trends in a local market. These are key to helping marketers create effective and forward-looking go-to-market strategies to help improve audience engagement,” said Graeme Beardsell, chief customer development and marketing officer, Experian Asia Pacific. “Businesses can use online intelligence, such as visits to popular shopping categories, to keep track of what products are interesting to consumers when developing content and forecasting product demand.”
“We see a strong increase in the use of social media such as Facebook, Twitter and Google+ in Singapore. Brand owners can effectively use these platforms to capture consumer attention by running digital marketing campaigns. However, before they can do that, knowledge of online behaviour is critical to developing targeted campaigns that will resonate with local audiences,” added Beardsell.
Key social insights from Experian’s inaugural one-year online analysis are as follows:
Experian Hitwise Insights:
- Singaporeans are notoriously frequent users of social media sites, emerging as the top Facebook users in the world in terms of time spent per session according to an Experian Hitwise report last year. In 2011, Singaporeans spent time on various social media platforms to connect with friends and keep updated on topical news such as the Singapore General Elections and SMRT crisis. Facebook continues to be popular in social networking with website traffic of almost 32 per cent. YouTube peaked at second place with almost 21 per cent share of visits followed by the increasing popularity of Google+ at almost 16 per cent, up from 1.2 per cent in August 2011, a month after its beta site was launched.
- Microblogging and community forums such as Twitter and Singapore HardwareZone Community are also gaining ground in the category with a combined website traffic of 6.67 per cent.
- Singaporeans have increasingly taken an interest in photography, either as leisure or professional users. It is no surprise that Instagram, a photo sharing application (available on Apple’s AppStore) is also listed as one of the most popular social networking apps that Singaporeans use. This application allows users to immediately edit the look and feel of photos taken and share it with their friends through social media platforms including Facebook and Twitter.
Lifestyle and Fashion
- Even though Singapore is a world-class shopping haven, many still love the thrills of online shopping. In Singapore, UK fashion brand ASOS has surfaced as the top website at 13.22 per cent share of visits in the fashion and lifestyle category, outplaying Forever 21 (4.03 per cent) which has a store in Singapore. Consumers turned to technology to scour for fashion instead of going to the malls.
- ASOS was also the top search term driving traffic to these websites, followed by mid-range brands including H&M, Forever 21 and Uniqlo alongside luxury brands like Kate Spade, Louis Vuitton, Longchamp, Prada and Gucci (in 12 rolling weeks ending 31st December 2011).
- Singaporeans have been increasingly keen on news and updates in lifestyle as they flock to LookBook.nu to read the fashion diaries of people around the world, as well as HypeBeast, an online magazine that covers not only fashion, but also arts, design and culture. These websites came third and fourth respectively in the category.
- In the apparel and accessories category, Singaporeans are interested in luxury. BaoTime, a Chinese website featuring a variety of topics on luxury brands (7.05 per cent) topped the list at number one. Reebonz (2.82 per cent), an online site that sells off-season luxury items at a discount is climbed to fourth place.
- Many locally grown blog shops have also sprung up over recent years. Love Bonito, which claims the title of most popular Singapore blog shop, has a visit share of 2.89 per cent in the category.
Shopping and Classifieds
- Known to be fond of discounts, Singaporeans are embracing the new group coupon-buying craze. Groupon Singapore and Deal.com.sg are the top two deals aggregators, accounting for35.25 per cent of website traffic of sub-category rewards and directories.
- Singaporeans use the search terms groupon, groupon singapore and deal.com.sg the most to look for good local deals.
Computers & Electronics
- With a number of new devices launched in 2011, Singaporeans have flocked online to search for information, news and reviews about these gadgets. Most of them preferred reading about Apple products with 13.24 per cent share of visits for the Apple website. This is closely followed by Lenovo at almost 11 per cent in the Computers category.
- In the Electronics category Apple remains the top website Singaporeans go to with 18 per cent share of visits. Despite its 9.34per cent decrease in share of visits from 2010, the local Apple Singapore is gaining ground at 8.04per cent of website traffic from 0per cent in 2010. Other top websites in this category include Gizmodo, Sony Singapore and Samsung Singapore.
- Top five search terms driving traffic to these websites include apple, samsung, apple singapore, samsung singapore and canon.
- Singaporeans keep themselves updated on local, world, and sports news with Channel NewsAsia, ESPN and Bloomberg.com. These take the top three spots in the entertainment category for television accounting for a total of 50.24per cent share of visits.
- YouTube, on the other hand, is still leading the pack of multimedia channels with 61.69per cent website traffic — almost 200per cent increase from 2010. YouTube is also the top search term used under multimedia category with a search click of 6.17per cent.
- Singaporeans prove to be unwavering fans of K-Pop as clearly shown by 65.49per cent combined share of visits on the following websites within the Music Band and Artists category: Entertainment on xinmsn, AllKPOP.com and Wonderful Generation, resonating the popularity of the Korean boy and girl bands’ concerts held in Singapore last year.
- 3 Similar websites in top two and three on the list include Big Bang Updates and SONEms with a combined share of almost 12per cent. Singaporeans type soshified and sonems the most to search for updates and news on their favourite celebrities.
Beardsell adds, “With the capability to help businesses with data insights and to delve into the search patterns of millions of Singapore Internet users, Experian Hitwise is unique. We can play a vital role in helping marketers identify local opportunities in specific verticals to strategically conduct effective online marketing campaigns. This will help ensure sustained brand leadership among their target audience in an extremely online competitive environment.”
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See that? That’s right. It’s finally here. The official native Facebook for iPad app is finally here.
Get it here - http://itunes.apple.com/app/facebook/id284882215
Here’s what it can do:
Facebook for iPad
With high-res photos, games, chat and more, now you can get the best of Facebook – on your iPad.
- Enjoy bigger, better photos: Your photos are high-res and easy to flip through, like a real photo album
- Navigate anywhere, fast: Just tap, slide or pinch to move from one screen to another
- Play games on the go: Access your favorite Facebook apps and games, wherever you are
- Focus on what matters: Zoom in on your friends’ photos, updates and stories
- Never lose your place: Share a photo, update your status or send a message without leaving News Feed
- See who’s nearby: Check out the Nearby map to see what your friends are up to
If This Than That is probably one of the most interesting sites that help automated simple tasks on the internet using the basic conditional logic, where a trigger happens, an action takes place.
There are many pre-existing channels you can use like Twitter, Facebook, Instagram, Dropbox just to name a few, to link a channel’s trigger to another channel’s action, you can pretty much create practically any automated tasks of your life on the internet.
It is simple enough, you don’t need any programming background at all. Just basic conditional logic to define what you want to achieve.
Check it out at http://ifttt.com.
That’s right. Facebook F8 Developer Conference is going live soon at the following timings:
- 22nd September at 10am PST
- 22nd September at 1pm EST
- 23rd September at 1am Singapore Time
Live streaming after the break:
HP has introduced new mobile printing solutions, which allows for increased control and broader capabilities that contribute to an enhanced printing experience.
- The HP Printer Control mobile app transforms the screen on a mobile device into the HP printer display to provide wireless control over printing, copying and scanning.
- The new HP ePrint Home & Biz mobile app is a free tool for Android, iOS, and Symbian smartphones, making it easy to locate a printer and print from anywhere in the world.
- With Social ID, new and existing customers can now customize their ePrint email addresses, making it as much a part of their “social ID” as their email addresses.
About 100 print apps are now available in the Asia Pacific region, with a quarter of them offering local content. Users can easily program for Scheduled Delivery of selected content to their Web-connected printers.
HP continues to grow its suite of local print apps to provide content that matters to our users and announces today its partnership with five new content providers in Asia Pacific. Anyschool (Korea), Magic Hanja (Korea) and Modern Educational Research Society, Ltd. (Hong Kong) will provide educational print-outs for young children, alongside Sesame Street which will provide local content for users in China. Meishi China will also offer recipes for users in China. In addition, HP announced the development of the HP Go Family China print app that will provide family gifts-greeting cards, wrapping paper, and calendars for special occasions.
Notably is the new Facebook app which will allow you to print your photos directly from Facebook.
DBS Bank recently created a new campaign called “DBS Places” – the very first regional campaign that makes use of Facebook Places and Check-in Deals – to continually evolve the way in which DBS bank interacts with its customers and merchant partners. There are altogether 5 cities available for you to check-in from – Hong Kong, Taipei, Mumbai, Singapore and Jakarta.
Here’s what you need to do:
- Like DBS Facebook fan page to get started (http://www.facebook.com/dbs).
- Register yourself with the DBS Places app (http://www.facebook.com/dbs?sk=app_224458777596784)
- Use a mobile phone to check in to the various DBS Places in order to gain points to win. Use the Facebook app or the web browser, as long as it supports Facebook Places.
- While checking-in, you can check out the deals of the place and redeem them.
Here’s how you check in:
When you go into the iPhone app, head to the Places and Check-In. For DBS Places to show up, you need to search for “DBS Places” in order for the places to turn up.
Select the place you want to check-in and check in. Several DBS Places with the “yellow notepad” will give you an offer. Once you’ve checked in, just click on “Claim your deal” and show the deal on your phone to the staff and you’ll be able to claim it, as seen below.
This campaign ends on 5th September, and the highest point earner of each country will earn a three day two night vacation of their choosing to Singapore, Hong Kong, China, India, Indonesia or Taiwan.
Sony Ericsson Live with Walkman is an Android 2.3 (Gingerbread) smartphone that delivers a unique social music experience. A dedicated Walkman™ hardware button provides instant access to the music player and consumers can also like, share and discover content through a deep Facebook integration while the infinite button allows consumers to connect to friends, photos, music and videos.
With an attractive curved design, a glossy finish and a mineral glass display, the Sony Ericsson Live with Walkman has a 3.2” screen and a powerful 1Ghz processor. A front facing camera is enabled for Skype video calling, while a 5MP AF camera can capture 720p HD video recording, together with Sony’s xLOUD™ enhances audio output.
A perfect combination of social networking and music entertainment:
- Deep Facebook™ integration: Allows users to instantly access Facebook through the most used areas of the phone such as the picture gallery, music player, phonebook and calendar.
- Media Discovery Application: A dynamic application placing the world of music and videos at consumer’s fingertips including Facebook™ recommendations from their friends.
- Infinite button: Tapping it within the media player enables consumers to have instant access to new content about their favourite artist, such as music videos, artist information and lyrics search.
- Sony’s xLOUD™ technology: Enhances audio output of the inbuilt speakers at high levels.
- TrackID™: Identifies the music track you are listening to within the FM radio and music player. The track can then instantly be shared or downloaded.
Sony Ericsson Live with Walkman will be available in Singapore from Q4 2011.
- Those who love the walkman brand but doesn’t want that bulky phone form factor will really like this. Especially if you can hang out around your neck, or strap it around your arm while exercising.
- Focusing on music, if they have the lock screen show the album art and allow music controls, I think they have a winner in the music/phone category.
Photos and Specifications after the break:
Alessandro Acquisti from Heinz College, Carnegie Mellon University presented a research on how they could essentially get every private data about you from just your face, with the help of Facebook’s database of images.
The research called “Faces of Facebook: Privacy in the Age of Augmented Reality“, shows how the lack of privacy on Facebook (and other social networks), or rather the lack of awareness and privacy management, can allow anyone including yourself find out about their names, where they live, cell numbers, birthdays, monikers, sexual orientation, credit ratings, social security numbers (or NRICs), even inferring various information – basically everything about you in an instant by just your face.
Combine that with your phone’s camera, Augmented Reality, and cloud computing to crunch and data-mine those data, and I can walk down the street, flash my phone at you and I will know everything about you.
Scary? It’s becoming a reality. It’s only a matter of time.
Find out more about the research, experiments, and capabilities - http://www.heinz.cmu.edu/~acquisti/face-recognition-study-FAQ/