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	<title>JustinLee.sg &#187; How not to write a proposal</title>
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	<itunes:summary>Taking over the world with every line of code</itunes:summary>
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		<title>How not to write a proposal &#8211; Part 1</title>
		<link>http://justinlee.sg/2010/01/28/how-not-to-write-a-proposal-part-1/</link>
		<comments>http://justinlee.sg/2010/01/28/how-not-to-write-a-proposal-part-1/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 01:30:25 +0000</pubDate>
		<dc:creator>triplez</dc:creator>
				<category><![CDATA[Project Management]]></category>
		<category><![CDATA[How not to write a proposal]]></category>

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		<description><![CDATA[I&#8217;ve been writing a lot of anti-patterns and &#8220;not to do&#8221; code. I&#8217;ve kind of exhausted out my &#8220;Code You Should Not Be Writing&#8221; series because I&#8217;ve completed this project and moved on to another project. So this will be another new series of some interesting quirks I&#8217;ve encountered reading proposals, reports, requirements specification documents, <a href='http://justinlee.sg/2010/01/28/how-not-to-write-a-proposal-part-1/'>[...]</a>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve been writing a lot of anti-patterns and &#8220;not to do&#8221; code. I&#8217;ve kind of exhausted out my &#8220;Code You Should Not Be Writing&#8221; series because I&#8217;ve completed this project and moved on to another project. So this will be another new series of some interesting quirks I&#8217;ve encountered reading proposals, reports, requirements specification documents, etc. I don&#8217;t know how this will take off or if I have enough content to even make a series out of it, but let&#8217;s just try it out.</p>
<p>First up! Objective statements! Here&#8217;s one objective statement I&#8217;ve often read in various proposals that should not be followed.</p>
<blockquote><p>To build an application that is intuitive and user-friendly.</p></blockquote>
<p>How many of you who have read proposals ever seen these things in objectives? This is not the first time I&#8217;ve read something objectives that are similar to that effect.</p>
<p>So how do you write a proper objective then? Let&#8217;s first understand what an objective is, and the purpose of writing an objective statement.</p>
<p>An objective is your goal in this project or proposal. It can be to solve a current problem, or to create a tool to increase productivity or reduce cost, or anything along those lines. From <a href="http://www.merriam-webster.com/netdict/objective">Merriam Webster</a>,</p>
<blockquote><p>an objective is something toward which effort is directed <strong>:</strong> an aim, goal, or end of action.</p></blockquote>
<p>So an objective statement is a statement about the end result. Some might argue that the statement mentioned above is a valid end result, building an application that is intuitive and user-friendly. If you can elaborate what kind of application it is, and what concrete measurement of intuitive and user-friendliness that will make your application a success, then that will be a better objective statement.</p>
<p>The purpose of the objective statement is to give you a summary of your problem, your success criteria and additional details that might support your claims. This becomes the &#8220;What&#8221; of your proposal. Here are some questions you might ask yourself while thinking of what you&#8217;re to write for your objective statement.</p>
<ul>
<li>What is your problem?</li>
<li>What is your proposed solution?</li>
<li>What is the aim of this solution?</li>
<li>What are your success criteria?</li>
</ul>
<p>A lot of your answers to these questions will overlap with each other, and hopefully you&#8217;ll start realizing that this is exactly your objective statement.</p>
<p>Here&#8217;s what an example of a better (not the best) objective statement.</p>
<blockquote><p>To build a solution that will at the very least half the time taken to process the business accounting of the company.</p></blockquote>
<p>Notice that there are several detailed points you can gather from this initial objective statement, which can be elaborated further in sections below the proposal. For example, now I know this project is about a business accounting problem. I also know that the measurement for success is time. Furthermore, I now understand what you&#8217;re trying to achieve and I can come up with a rough idea that can solve your problem specifically. Now, with this short statement I know more about this proposal than just the initial statement.</p>
<p>What do you think? Have you read any interesting proposals, or reports lately that is so ambiguous?</p>
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